The Wheelchair Cricket India Affiliation (WCIA), a non-profit organisation, has introduced #DrivewithAbility marketing campaign.
The WCIA was once established within the 12 months 2016 with the target of offering rehabilitation to individuals the usage of wheelchairs thru sports activities.
The group goals to supply a platform for wheelchair-bound other folks to “reside equivalent & unbiased thru cricket”.
WCIA has introduced a trailer on its social media platforms to mark the 2-month lengthy marketing campaign which is able to contact the quite a lot of facets of problems confronted by means of the incapacity group whilst using.
The video talks concerning the prejudices round incapacity using and the way the disabled group may also be empowered to return out at the streets with out hesitancy.